All Pro Media News Blog

Carolina Eye Prosthetics has created new looks with custom-made artificial eyes for patients all over the Southeast. Now they have a new look of their own from the web design team at All Pro Media. During the process All Pro Media conducted research, reorganized the sites navigation, provided professional photography and designed a dynamic, creative web site to give Carolina Eye Prosthetics a new online presence.

As the project began, All Pro Media did initial research identifying the most used and significant keywords for their services. This step is essential for good search engine optimization (SEO) and is helpful in increasing online visibility.

Reorganizing information from the site made it easier to read and understand for online viewers. This was further enhanced by new site navigation featuring search engine friendly drop down menus. All of the text is set larger than usual to accommodate the visually impaired.

Part of the redesign effort included a new logo for Carolina Eye Prosthetics which contributed to the overall clean look of the site. New digital photography added important elements including a visual step-by-step overview of the process.

This new site for Carolina Eye Prosthetics is one of many web sites redesigned by All Pro Media. All Pro Media is an integrated media company which helps clients achieve their marketing goals. Our services include video production, advertising, graphic and web site design for sales, marketing, training, orientation, commercials, infomercials and live events.

For more information about services provided by All Pro Media contact Alan Kirby at All Pro Media at (336)229-7700 or e-mail us at www.allpromedia.com/contact.html.

For more information about services provided by Carolina Eye Prosthetics call 1-877-763-9393 or visit their website at www.carolinaeyeprostheticsinc.com.

All Pro Media, an integrated-media advertising company located in downtown Burlington, has added James C. Woods as an account executive. He was hired by company president, Alan Kirby, as part of a new business initiative focused on providing web and video solutions to local small and mid-sized companies.

With over 15 years of sales experience, Woods previously worked as Senior Sales Representative at R.L. Polk & Co, in addition to sales for various other commercial and residential companies.

In his new position, Woods will be working with local business to address their specific media needs for advertising, internet marketing, and video production. Woods is especially focusing on businesses that do not have web sites or have sites in need of improvement.

For additional information on James Woods or All Pro Media please contact Alan Kirby at (336)229-7700 or online at alan@allpromedia.com

Our newest eCommerce website design is for Beechwood Metalworks, a company that works with three types of clients; consumers, institutions and industrial.  Each client understands a different side of Beechwood’s business. 

Consumers buy metal garden art and metal wall art within the ecommerce area of the website.  The online store is set up with an entrance page which features colorful product shots and descriptive text of the general product categories.  Careful attention was paid throughout the site design to maximize search engine optimization and online sales.

Institutional clients may be more interested in the public art side of Beechwood’s business.  Within the Public Art section of their site, visitors will see giant eight foot tall metal flowers in addition to oversized birds and bees that have been created for various hospitals, museums and other public spaces by the metal artisans at Beechwood Metalworks.

The third side of this unique business is the industrial fabrication and machining division.  The center piece is their state-of-the-art waterjet CNC which is capable of cutting intricate patterns from metal plastic and a variety of mother materials.

The key challenge faced by the All Pro Media team was to bring these very diverse facets of Beechwood’s business logically within one eCommerce website.  This was accomplished through careful the use of navigation bar and drop down menus.  The three business areas are also discussed on the home page, helping to further tie the ideas together.  The result as you can see are a website that is ready for business.

Antilles Seaplanes, LLC began distributing their new print marketing materials today in Lakeland, Florida at the 34th Annual Sun ’n Fun Fly-In.  The company based in Gibsonville, NC has recently begun taking orders for a completely new G-21 series “Goose” seaplane dubbed the Antilles Goose.  The Antilles Goose is the only commercially viable, multi-engine amphibian available anywhere in the world today.  It is unique in its combination of speed, rough water and crosswind capabilities, payload, safety, corrosion protection, strength, and operational economy.

All Pro Media was assigned the task of designing a four page color brochure plus supplemental color flyers in less than two weeks time.  The assignment included creative copywriting, theme design, page layout, revisions, proofs and printing of several thousand copies each.  Working with a tight schedule is something that we are frequently called upon to do.  Delivery was made on time, and the client seemed elated with the final results.  All Pro has produced several projects for Antilles Seaplanes including previous print and brochure design projects plus the company website at www.antillesseaplanes.com.

Representatives from Antilles Seaplanes can be found this week at “MD-004C” at the Sun and Fun event from now until April 13, 2008.  Sun n’ Fun features just about every segment of aviation including the newly remanufactured Grumman G-21 Goose Seaplane under development by Antilles Seaplanes.

Update April 17, 2008
$$ Multi Million Dollar Sales Success
Following the show we received this note from our client at Antilles Seaplanes:
“We want to sincerely thank you for the excellent work you did for Antilles Seaplanes on a relatively quick turnaround.  The response by the Sun ‘n Fun attendees last week to the brochure and flyers was tremendous.  They successfully convey our image and were able to communicate our message very effectively.  We feel there may be the opportunity for five or so orders out of the show, and the materials certainly were key to these potential triumphs. 

Many thanks again for your top notch assistance.”

Antilles Seaplanes, LLC

All Pro Media recently finished the website re-design of ElonStudentHousing.com.  The goal was to create a fresh new look to appeal to Elon University students while increasing functionality and traffic.  The new web site is organized so that each of the student apartments has its own mini website featuring several pages within the main site.  The design allows for greater detail for each of the property listings including floor plans, multiple photos and much more information.  Organizing this way makes it more convenient for prospective college student to become tenants while increasing the popularity and profitability of the website.

The heart of the site is the web form for registration and database functionality used to collect names of prospective tenants for off-campus housing.  Each person that signs up is automatically sent an email thanking them for registering, while their information is emailed to the main office and added to the database.

Richard Parker of B.C. Parker Real Estate stated that the website designed by All Pro Media has caused several owners of area apartments to choose Parker’s firm for representation, and has greatly impacted the business at his company.

When national television network shows require local production, they often call on All Pro Media.  The most recent example was an interview segment for TruTV’s Most Daring on an episode entitled “Ultralight Falls and Crashes”.  Tristan Chaika, a videographer at All Pro Media used one of the company’s JVC GY-HD100 cameras for the location production.  The camera is capable of shooting standard definition or 720P high definition video.  The shoot included on video interviews and B-roll featuring edgy lighting required by the show producers.  High quality audio capture at the hands of editor Kevin Ashmont was aided by the Sound Devices 302 field mixer with a RØDE shotgun and Sony lapel microphones.

Phase II has been completed for redesign of the Burlington Downtown Corporations new website. They approached us wanting a more vibrant looking site that had more intuitive navigation and was better able to incorporate more of their photos showing off the downtown area.The new website includes a directory of downtown businesses, a showcasing of local arts and crafts, downtown real estate information, and more.

BURLINGTON, NC – JUNE 27, 2007 – The company known for designing websites for area businesses, has redesigned its own website, allpromedia.com. All Pro Media, which is also an advertising agency and video production house, believes the fresh new look better represents their multimedia focus and compliments their in-house branding efforts.The cleaner and more stylized look is not the only feature that is different, however. The site now offers a comprehensive look at the multitude of creative services offered, including graphic design, web design, and video production. Through the addition of Adobe Flash elements and streaming video, it provides potential clients with a broader understanding of how multimedia website elements can be used to enhance the presentation of information and make a site more dynamic. The navigation system has also been reorganized for a more streamlined user experience.One key web site feature that has already begun to draw attention from all over the country is the video production equipment rental list. After years of producing video and building a strong foundation as a production facility, All Pro Media has now made its equipment library available to the public. The increase in North Carolina film and video production has created a strong demand in a production equipment starved atmosphere.  All Pro Media hopes to play a larger role in facilitating local production. They offer professional audio and video equipment, including High Definition capabilities with the JVC HD100 camera system.Future additions to the website are in development and include informative Flash presentations and a production and design article library.

Article Summary: Today there is a lot of confusion about creating web site designs. How do you organize and prepare for a web site? What’s the difference between the domain name and the web server? How will your web pages get found? Whether you plan to build your own site or hire a professional, this article will provide a step by step guide designed to help you understand the basic principles to make your website a success.

The article has been republished on our site here:

  “How To Create a Website for Business Success“

click for larger image

click for larger image

Over 30 Interactive CD-ROM disc titles for Carolina Biological Supply Company were recently completed. Programmed using Flash.The project combines multiple elements into an attractive design that makes it easier for teachers and other users to locate and use the learning resources provided on disc. Multiple lesson plan videos for each title were compressed for CD playback. The lesson plan videos are selected on screen and play within the Flash interface which was designed by Tristan Chaika, a web and graphic designer at All Pro Media. Additional teacher and student resources in pdf format are sorted and linked to from the interface.The discs are programmed to auto-start on either a PC or Mac computer, and feature a short title animation sequence that is set to music.