Southern TV Campaign

Southern TV Campaign

When the Committee to Elect Judge Bill Southern recently decided to run a TV commercial for their election campaign they called on All Pro Media for help.  All Pro provided television production and worked as an advertising agency; placing commercials in the Raleigh,...
How Multi-Screen Behavior Affects TV Advertising

How Multi-Screen Behavior Affects TV Advertising

Tablets and mobile phones and laptops, oh my! You may have heard about multi-screen behavior (or even witnessed it). It’s when a person uses a laptop or other device while they watch television. It’s not an uncommon behavior either — 77% of viewers watching TV...
What Exactly is Viral Marketing?

What Exactly is Viral Marketing?

We’ve mentioned before that using videos helps people find your business. That magical transition from awareness to engagement transforms viewer into consumer. The word on the internet is that viral videos are the way to go if you want to attract attention and bring...