In the world of modern media, an online presence is crucial for every business. Managing multiple social media platforms for your brand can be tricky, but it’s not impossible. With the right tools, your social media efforts can be more efficient, strategic, and calculated. These three social media secret weapons should be included in your arsenal:

HootSuite

HootSuite is one of the best time-saving tools in your arsenal. On Hootsuite.com, you can schedule your social media posts days or weeks in advance on multiple platforms. Instead of frantically posting to social media every day, you can plan out your content and have HootSuite automatically post it for you. The best part? HootSuite is free! Sure, you can pay to go premium, but I really don’t see the need. Premium gives you enhanced analytics, but you can use Google and other resources for that.

Tweriod

When you’re using HootSuite, I highly recommend pairing it with Tweriod. Tweriod.com is another free resource that makes your life easier. Simply connect your Twitter account with Tweriod.com, and you will be able to see when your Twitter followers are online. Charts and graphics for weekdays, weekends, Sundays, and Mondays will let you know the perfect time to schedule your posts on HootSuite. I use Tweriod religiously; it makes scheduling much more strategic.

Pro Tip – Tweriod only shows you when your Twitter followers are online, however; I schedule my Facebook and Google+ posts using the same data. Most companies have duplicate followers between the three platforms so Tweriod is still an accurate depiction of when your followers are online.

Friend or Follow

FriendorFollow.com is slightly different, but just as useful as Tweriod or HootSuite. This website lets you see which of your followers on Twitter, Instagram, or Tumblr have unfollowed you. It also allows you to view who doesn’t follow you back. This tool is useful because a lot of Twitter users will follow a company just so it will follow back. Once that occurs, the user will unfollow your company. I always recommend following new followers back, but if an irrelevant person unfollows you, feel free to return the favor.

Pro Tip – At least once a month, I take a look at the Twitter accounts I’m following that don’t follow me back. I go through the list and click “unfollow” and then follow them again. What does this do? The user will receive a new notification saying that you followed them and, a lot of the time, they’ll then follow you back. Every time I do this I get at least 10 new Twitter followers.

So there you have it, three tools that will make your social media management, and your life, much easier. With these resources, your social media presence can be tailored to your target audience and receive more attention.