Video productions rarely go well if there isn’t enough planning and organization. Following these pre-production steps will minimize errors and increase confidence for everyone involved.

Determine Video Project Goals

It all boils down to this; What message are you trying to get across and who do you want to receive the message?  Decide what approach best represents the company or product.  Do you want a serious or funny video? Should the dialogue be scripted or should it be candid? Don’t forget to discuss the overall budget, keeping in mind when and where the video should air.

Write and Develop Script

Sort out the concepts in the video through a script. If the video relies on images and cutaways, try using storyboards to map out your ideas.  Remember that most spots only run for 30 seconds so be clear and concise with your copy.

Arrange for Talent

Decide who to put in front of the camera.  You might consider convincing an employee to do the job if you’re on a tight budget. It can be hard to find someone who’s comfortable with a camera in their face and lights glaring at them.  In most cases, it’s best to use talent agencies to hire actors or hosts.

Establish Shooting Schedules and Locations

Figure out the best location(s) for the video.  Is it a business, the local park, or even a studio? Then make sure everyone shows up to the right place at the right time with a detailed shooting schedule. Remember to always schedule a rain day for exterior shots. Weather can be unpredictable — Plan for it to disrupt a video shoot.

Make and Review Checklists

Wouldn’t it be a shame if all of that planning went to waste?  Keep track of anything and everything needed, such as packing lists, call sheets, prop lists, and shot lists.

These methods have been guiding principles in our video productions and continue to help us grow and refine our technique.  Planning ahead and maintaining a clear vision ensures an efficient and successful production. Let us use our pre-production skills to plan your next video. Give us a call today for your free, no-obligation consultation.

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