The Video Production Process

Great ideas are meaningless without successful execution. All Pro Media stands ready to be your support team through the entire video production process. Whether you want us to handle it all, or assist in any step of the production, we’ll be there. This page explains the video production process step-by-step.

Pre-Production Planning

Pre-Production eliminates many complications, and is overall important to the video production process.

Here is a quick look at some of the steps involved:

  • Determine video project goals
  • Create Outline & Write Script
  • Arrange For Talent
  • Establish Shooting Schedules and Locations
  • Record Professional Narration
  • Select Licensed Production Music
  • Add Sound Effects


Field and Studio Production

No two projects are exactly alike. That’s why we offer a broad selection of field production and studio production tools. This helps us to put the power of video to the advantage of our clients. We start by selecting the right equipment, format, and video crew to complete your project. This is best determined by evaluating the intended use, budget, and the estimated length of the video program.  For example, some projects benefit from the shallow depth of field available from shooting film style with carefully selected lenses and an HDSLR camera. Other projects may benefit from an ENG style camera and production.  Our productions are complemented by our extensive selection of equipment including a jib/crane with motorized head, portable camera dolly, a teleprompter, portable green screen and more.  Additionally we offer live switched multi-camera production with digital recording to HD and live streamed remote video production.


Sound for Video

Getting the sound right is of utmost importance.  All Pro Media utilizes an extensive selection of microphones and sound equipment to handle various production situations.  Most interviews for example are recorded with either a shotgun or hypercardioid mic overhead on a fishpole.  We frequently record to a separate digital audio recorder for added fidelity. Additional microphones include wired and wireless, omnidirectional and unidirectional, handheld, lapel, shotgun, studio, and condenser type.


Lighting and Accessories

Various lighting options in our production studioProper lighting techniques add an appealing aesthetic to your piece. All Pro Media offers multiple lighting options including kits by Lowell, Arri and Chimera in our production package. We also have a wide range of grip equipment including C-stands, blue and green screens, cloth and paper backdrops, and more to enhance the production.



Using a teleprompter can help your talent deliver, and do so with greater confidence. Whether for the company president’s on camera segment or for a professional speaker, our teleprompters will make the production go faster and smoother. All Pro Media uses a computer based operation for smooth control and easy script changes in the field

StagePro Presidential Teleprompter (Pair)


From simple transitions to the most elaborate effects, our post production nonlinear editing systems provide ultra-fast editing capabilities at the hands of our experienced personnel. A broad array of text and graphics, motion graphics, 2-D animation and color grading are also used to enhance our post production projects at All Pro Media. These dynamic elements add credibility and viewer interest for the people you want to reach the most.



HD Video Editing Service

We have multiple video editing systems for high definition video editing. Our video edit systems can even go on location, so for long format programs or special assignments we can even bring our suite to you! Editing-screen All Pro Media’s edit capabilities include:

  • Input high definition in 720p, 1080p or 1080i
  • Capture standard definition material digitally or from tape
  • Real time special effects, color grading and motion control
  • Multiple layering for both audio and video
  • Robust graphics capability
  • Capture from Betacam SP, HDV, Mini-DV and D9
  • Finish to DVD, CD-ROM, streaming video for the web and more
  • Digital archival

Closed Captioning Service

When your project is ready for television, the last step may be to add FCC required closed captioning. Since January 1, 2006, the FCC has required that most new English language programming on television be captioned. From transcription to finished master, All Pro Media offers fast and affordable closed captioning services to meet your programming and accessibility needs.

Project Archival

When your project is finished, our job is not over. At All Pro Media each edited final production is maintained digitally with rigorous back up methods. In addition, we are careful to archive the raw materials from the production including critical audio and graphic files. This care attention to detail is just one of the ways we go the extra mile for our customers.



DVD and CD Authoring Duplication and Replication

All Pro Media provides duplication for a variety of formats including DVD, Blu-Ray, CD-ROM, Betacam SP, plus we offer many packaging options and custom design.


Supported Video Formats

  • HD 1080p, 1080i & 720p – High Definition recording format used for current productions.  Format is 16:9
  • Mini-DV – Standard definition digital format
  • HDV – HD tape format 720p (JVC format) only supported
  • Betacam SP – output format, former industry standard
  • D9 Digital – High-end digital format used by many TV networks
  • S-VHS – Medium-quality format, OK for some long length projects
  • VHS – Distribution Format
  • U-Matic – Older format supported for backward compatibility
  • DVD – record in the field or master to DVD from a finished production

Free Consultation

Send us some information about your project and we'll give you a no-obligation quote.