Drive Traffic to Your Website with Video

 Add depth to your written content and drive leads with video. Web videos increase user engagement and decrease bounce rates.  If your business is not utilizing video, you’re overlooking a powerful and cost-effective marketing tool.

Keeping current and producing new video content is important as well. Older videos still have value, but your consumers want to see active communication and a personal touch. Using video as a marketing tool is very effective since one well designed video can be used in so many ways. Just a few ways you can distribute a video include:

  • Facebook and other social mediavideo-sharing
  • YouTube, Vimeo and other video sharing sites
  • An eye-catching feature on your website
  • Distribution on DVD
  • Attention-grabbing trade show displays
  • Embedded in PowerPoint presentations
  • TV commercials or infomercials
  • Use video freeze frames as web graphics

Online Video Consumption

Over the past few years, video has begun its massive takeover of the internet. Sites like YouTube and Vine obviously focus on video content, but video media is migrating to other platforms all over the web. According to Mark Zuckerberg, Facebook has now surpassed YouTube for most desktop videos per month. If a non-video-based site can beat the video King that is YouTube, what does that mean for the rest of us?

Modern professionals need to know that this surge in video content isn’t just a trend.  In fact, by 2017 video is projected to make up 69% of all consumer internet traffic. These estimates aren’t terribly surprising considering the nature of video. Video delivers information quickly and is much easier to digest than text content. From a business perspective, videos also increase brand awareness, sales, and loyalty, and help companies create better relationships with their customers. In order to acquire and keep consumers’ attention, you need the help of video.

Video and Search Engine Optimization (SEO)

Besides fostering business-consumer relationships, videos are vital for your company’s SEO. Less than 10% of people click past the first page of a Google search, so securing a coveted page one spot is crucial. The more kinds of content your business posts online, the better your chances of landing on page one; perhaps more than once! Yes, social media, your website, and your blog are all important to SEO. However, video is unique because each YouTube or Vimeo upload gives you a new, individual chance of showing up on Google. If you owned a local ice cream shop, wouldn’t you be thrilled to see the search “ice cream in Your Town USA” turn up multiple links that drive traffic to your site? Uploading video content can absolutely help achieve your SEO goals.

In the world of modern media, businesses can’t afford to ignore video. Creating quality, online video content can help your business acquire new customers and become more visible. If you need help with video production, we’ve got your back. Call All Pro Media today at 336-229-7700 for more information.


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