#3. Update Your Web Design and Web Copy
Web Design trends change rapidly. Here on the internet, 8 years of change looks like this;
Basic style isn’t the only thing that has changed. The way we browse the internet is changing too. Mobile phones and tablets are predicted to take up 67% of the market by 2017, beating TVs(5%) and game consoles(2%).
That means your 2014 website needs to have a responsive design.
A “responsive web design” is a design that can easily fit on desktop, mobile, and tablet browsers.
Beyond the fact that a responsive design will make your website optimal on all devices – It makes your website more convenient to use. Think about how many ‘on-the-go’ purchases, reservations, and web inquiries you’ve made on your smart phone. If the website was difficult to navigate on that little screen, you’d most certainly find another source.
Now to the real star of this show: Your web copy.
Remember back in 2009 when you developed your website and you included every single keyword known to the internet?
Yep. It’s time to clean house.
Now is the time to K.I.S.S. your web copy:
- Keep sentences short and jargon-free.
- Your goal is to inform – not to confuse.
- Focus on how visitors can benefit from your product or service.
- Customers care less about what your product does and more about what it does for them.
- Grab attention with headlines, bold text, and bullet points.
- Make your copy skimmable so that visitors can find what information they need immediately.
- Incorporate strong calls to action.
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Break down those walls and begin talking to your customers like human beings and not marketing robots set out to trick everyone into handing over their hard-earned money.
With a super awesome new web design and updated web copy, what else could you possibly need to do?
Remember all of those videos you produced….