Ball parks and carousels, swimming pools and gardens; these are the things that serve to bring a community together and make a city somewhere you can settle down and call home.
The mission of Burlington Recreation and Parks is to provide a variety of programs to enhance the quality of life for residents of all ages within our community. Our mission is to help Burlington Rec gain exposure for all of the wonderful resources they have to offer.
We’ve had the privilege to get to know the good folks over at the Burlington Rec office pretty well over the last 16 years. For nearly two decades, we’ve been producing their promotional videos, television commercials, and radio spots. We jump at the opportunity to escape the dark caves of our editing suites and enjoy some fresh air with Burlington Recreation and Parks — Whether it’s promoting the annual Burlington Carousel Festival or getting out on the Indian Valley golf course for the day. The All Pro Media staff has been on boat rides, back stage at concerts, and taken rides on miniature trains and firetruck ladders extending 100 feet above the city (all in the name of business, of course!) Have we mentioned that we love what we do?
All the TV commercials we produce would fall flat if the ads weren’t placed where the target audience would see or hear them. We thoroughly research all available options to be sure that Burlington Recreation and Parks ad dollars are spent effectively. The research includes comparing cost per thousand (CPM) impressions, ad frequency, market penetration, and other metrics based on the target demographic. Our experience gives us insight into the local market as well. With that combination, we’re able to find the best programming on television, cable and radio to meet their budget.
Burlington…Live, Work, and Enjoy
The most recent production is a three minute web video promoting the benefits, activities and wonderful parks available in our community. We captured golf at Indian Valley, gardening at Burlington Youth Council, theatrical productions at Paramount Theatre, and the historic Dentzel Menagerie Carousel in Burlington City Park. We even had the privilege of meeting the state champion bocce team practicing at the senior center.