Video marketing uses videos to promote and tell people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
With 85% of businesses using video marketing and 88% of these saying it gives positive ROI (return on investment), according to Wyzowl’s annual survey, video is now an integral part of marketing campaigns on social media and other channels. Video transforms the way businesses promote their products and services. It changes how consumers shop and how salespeople connect and convert prospects.
Marketers feel very positive about the return on investment offered by video. Videos continue to strongly influence traffic, leads, sales, and audience understanding. Consumers continue to use it as an integral part of their journey with brands and are excited to see even more video content in the year ahead.
5 Reasons Your Business Should Use Video Marketing
Growing Your Audience
Video is the fastest-growing type of online content. YouTube is now the second most popular website in the world. Videos are becoming ever more prominent in Google search results too. The leading social networks Facebook and Instagram have also become major video platforms in their own right.
Video Marketing Boost Conversions and Sales
86% of marketers say video has helped them generate leads. As well as helping you reach more people and driving traffic to your websites. Including a video on a landing page can increase conversion rates by more than 80%. Visitors are more inclined to watch a video explaining what you do or breaking down complex instructions than to read about it.
Video Shows Amazing ROI
87% of marketers say video has helped them general good ROI. Measuring the success of video marketing campaigns isn’t straightforward. Satisfaction rates have drastically improved over the last five years as businesses have increasingly understood the many ways a successful video strategy can improve traffic. Leads and sales, as well as less tangible metrics such as reputation and brand loyalty.
Video Builds Trust
Whether it’s a presentation, Q&A or informal content such as a behind-the-scenes tour. Video gives you opportunities to show the real people behind your business. This makes you more relatable and trustworthy to your audience, who are more likely to follow and recommend your brand to others.
Trust is a key component in every brand’s relationship with its audience, to build and maintain credibility, attract customers, and build relationships with loyal fans of the brand. Ultimately, to sell your products and services to them, they must first trust you.
These days, though, trust is more difficult to come by than it used to be. For example, according to a recent study by Deloitte, millennials don’t trust brands and businesses. In fact, 26% of millennials say they have zero trust in business leaders.
Instead, they crave interacting with businesses and brands that display genuine authenticity and social responsibility–and they want to see those values reflected in the brands they give their hard-earned money to.
Video Drives Organic Traffic
82 percent of all consumer internet traffic will be from videos. According to Moovly, a brand is “53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affects your search engine ranking.” But 75% of people will never scroll past the first page on a Google search.
You made great content, now share it! You can do this by posting your video on YouTube, Facebook, Twitter & Instagram. Adding a CTA (Call to Action) to your post may help others share it too. You should also try to embed your video wherever you can, whether that is on an outside blog post or website.
People watch an average of 19 hours of online video per week. (This is an increase of 1 hour per week compared to 12 months ago, and a staggering 8.5 hour increase per week across the past 4 years.).
When asked how they’d most like to learn about a product or service. 73% said they’d prefer to watch a short video. This compares to 11% who’d rather read a text-based article, website or post. 4% who’d like to view an infographic, 3% who’d rather download an e-book or manual, 3% who’d rather attend an online seminar or pitch, and 3% who’d like a sales call or demo.
In conclusion, if you’re not using videos, you should be. The rise of video as a marketing tool seems inexorable. Nine out of ten people report wanting to see more videos from brands in 2021. Making video an excellent tool for lead generation and brand awareness.
It is one of the most effective ways to reach audiences in this digital era, especially on mobile and social platforms. In the end, it makes the most impact on your viewers, and that will only help your bottom line.