We have posted a couple blogs about the gear we use and how it helps us provide the results for which we are known.  This is very important, but what is more important is the gear we don’t need.  The devices don’t make the pro—it’s the exact opposite.  We give the gear a purpose. 

Professionals take tools and do with them what they can.  If Ansel Adams was alive and he only had access to a .7 megapixel Barbie camera, his photos would still be amazing.  His eyes were how he saw the world, and his camera was an extension.  This is true for all great artists.  Shakespeare would have still created his poetry if he had to use a hammer and chisel.  The key element is you.

Video Production is the main component to our media company.  Light is our most used and cherished tool while shooting.  We chase it, we sculpt it, we bend it, we mold it, we manipulate it and more importantly, we see it.  To see how light reflects upon a subject is to see life through a beautiful lens. 

You need to put in a lot of hours to accomplish it, but once you do life doesn’t look the same again.  But sometimes chasing light can be like chasing a dragon, you want it to be there more than it actually exists.

Soft Light

What most people don’t know is that light is softest when it is closer to your subjects, and also cleaner with less pollution.  So don’t be afraid of getting in there with your fixtures.  Always keep the Inverse Square Law in mind:  light intensity is directly proportional to the distance from the subject.  If you move a light half the distance than before, then that makes it four times as bright or dim.  Instead of moving your light to and from your subject, try feathering the source first.  What is feathering?