Over the past few years, video has begun its massive takeover of the internet. Sites like YouTube and Vine obviously focus on video content, but video media is migrating to other platforms all over the web. According to Mark Zuckerberg, Facebook has now surpassed YouTube for most desktop videos per month. If a non-video-based site can beat the video King that is YouTube, what does that mean for the rest of us?
Video Helps Your Business Grow
Modern professionals need to know that this surge in video content isn’t just a trend. In fact, by 2017 video is projected to make up 69% of all consumer internet traffic (Cisco). These estimates aren’t terribly surprising considering the nature of video. Video delivers information quickly and is much easier to digest than text content. From a business perspective, videos also increase brand awareness, sales, and loyalty, and help companies create better relationships with their customers (Entrepreneur.com). In order to acquire and keep consumers’ attention, you need the help of video.
Why You Need Updated Video Content
Now, you may be thinking “I’m all set. My company has one or two quality videos on its website. I don’t need to worry.” However, keeping current and producing new video content is important. Posting the company video from three years ago and nothing else is a missed opportunity. Yes, that video still has value, but your consumers want to see active communication, company news, and a personal touch so be sure to update with new content as well.
Improving SEO with Video
Besides fostering business-consumer relationships, videos are vital for your company’s SEO (Search Engine Optimization). Less than 10% of people click past the first page of a Google search, so securing a coveted page one spot is crucial (Protofuse.com). The more kinds of content your business posts online, the better your chances of landing on page one; perhaps more than once! Yes, social media, your website, and your blog are all important to SEO. However, video is unique because each YouTube or Vimeo upload gives you a new, individual chance of showing up on Google. If you owned a local ice cream shop, wouldn’t you be thrilled to see the search “ice cream, Your Town USA” turn up 10 different links that all drive traffic to your site? Uploading video content can only help you achieve your SEO goals.
If you need help with video production, we’ve got your back. Call or visit our website today for more information.